Branding ‘New Istanbul’s’ Residential Real Estate: A Thematic Analysis of Residential Real Estate Ads for ‘Canal Istanbul’ and Environs

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چکیده

This paper attempts to uncover and analyze the dynamics of residential urban transformation in vicinity controversial Istanbul mega-project, Canal Istanbul. The planned fabric along prospective shores is largely residential, many projects are large-scale, ‘branded’ projects. Unoficially termed ‘New Istanbul’, this area was promoted heavily […]

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ژورنال

عنوان ژورنال: Architektúra a urbanizmus

سال: 2022

ISSN: ['0044-8680', '2729-8752']

DOI: https://doi.org/10.31577/archandurb.2022.56.1-2.8